We’re the khaki authority and we’re going to amplify that by going back to our roots.”Įstablished in 1986, Dockers® quickly secured its place in menswear. As Janine Chilton-Faust, vice president of global design for Dockers® told Women’s Wear Daily, “It’s a magical collision of what’s going on in the market and our brand. Slightly modified for 2018, it’s just the nautical nod the brand needs at a time when logos are having their own throwback moment. While there is plenty of new for Dockers® these days, the brand is going back to its roots with a return to its original logo.
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